For my project, I would like to create a music video for the
song ‘Dreams’ by Fleetwood Mac. I want to create a video that will create a
cheerful and nostalgic yet emotional and sad tone for the viewer. My plan is to
film the video as if it is a camcorder held by a man, filming happy times with
his girlfriend/wife, and to edit the footage to give it the appearance of an
old home video.
Overview
I want the music video to be a collage of these various
different clips, including shots of them dancing, having a picnic, going for
walks, sitting by a sunset and many more. As the clips carry on, I want a shot
that is showing the boy and girl in public and the boy is filming the girl but
turns the camera to another girl, which then leads to an argument between the
couple, as we will see through clips of them arguing (forgetting camera is
still on), and genuinely just showing them growing more distant and the boy
trying to patch things up, even though he is met with a cold reception. Finally
I want a shot of the girl and boy walking through an alleyway/shady area, and a
man jumps out with a knife attempting to mug them, but the girl refuses so he
stabs her. We won’t actually see her being stabbed as at this point the boy
will have dropped his camera and rushed over to her. The end of the video will
be shot as if the camera were on the floor, showing the boy running over to the
girl sobbing and heartbroken, and then it will fade to black.
Who would the main
audience be?
I think that my main audience would be young adults/people
in their twenties, particularly music enthusiasts, however I feel that other
people, both younger and older would appreciate it. I think that young adults
are more likely to watch music videos, (talking point between friends, or just
for recreational purposes) so it will appeal to them, therefore I will be using
people of that age in my video so that people will relate. Also, I want my
video to be a representation of young love and heartbreak, so many young
viewers will be able to identify with it. However, the song itself is an old
song, released in 1977, so people of older generations might remember or like
the song.
How would this
video be suitable for the artist?
My video will be suitable for the artist, due to the fact
that Fleetwood Mac were very into the hippie culture, which I wish to embrace
in the video, showing the simplicity of love without the influences of the
modern world. I want to edit the first half of the video to seem very bright
and summery, also I will use nature as a prominent theme of the video.
What skills do I
have which would make me suitable it create this video?
I have an extremely creative mind and can create a vision in
my head of exactly what I want, and I have a determination that will drive me
to ensure that vision is achieved. I have chosen to work alone which is a huge
risk, but I believe that knowing I can’t rely on anyone else will drive me to
perform better and become more independent, and help me as a media student. As this
project is entirely my own, I get to craft it personally without input from
anyone else, which will grant me total creative control, which I think will
express my skills.
